Facebook is not Just for Kids
Facebook is not just for kids, contrary to popular belief! In a recent update from Experian® Hitwise® Facebook users 55 and over, increased by 108% from September 2008 to September 2009. As more baby boomers are taking advantage of the many features of Facebook to connect with friends and family, market and grow their business relationships and even develop an online presence through Facebook for a new business, it is clear that Facebook is no longer just for the kids.
The 18-34 year old age group still leads the way in using Facebook, but the boomers are “hot on their trail.“ And overall Facebook grew 194% within a year.
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U.S. demographic breakdown of visitors to MySpace and Facebook |
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MySpace.com |
Facebook.com |
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Age |
September 2008 |
September 2009 |
Year-over-year percent change |
September 2008 |
September 2009 |
Year-over-year percent change |
|
18-24 |
36.94% |
32.27% |
-13% |
24.50% |
26.96% |
10% |
|
25-34 |
20.02% |
22.43% |
12% |
19.64% |
23.31% |
19% |
|
35-44 |
22.94% |
22.21% |
-3% |
30.33% |
18.46% |
-39% |
|
45-54 |
14.69% |
16.25% |
11% |
19.03% |
17.74% |
-7% |
|
55+ |
5.42% |
6.84% |
26% |
6.50% |
13.53% |
108% |
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Source: Experian Hitwise |
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So, do you have a presence on Facebook? There are more than 300 million others who do. Experian® Hitwise® data reveals that Facebook is 2nd only to Google in the amount of visits to their site, and Facebook is #1 for social networking sites.
So again I ask, do you have a presence on Facebook? Everyone wants to be found in Google searches, and it looks like the next place to be found is Facebook!
Don’t know how to get started? Check out this easy to follow, step-by-step guide The Start Here, Now Do This Social Media Guide, to establish your Facebook presence, or just give us a call!
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